Archives for category: Salone del mobile

It’s more persuasive, when it’s true.

Bob Gill

Nendo, Black&black, Zona Tortona 2012

This year I attended my first Salone del Mobile. No wonder people say Milano is a transformable city. It really looks and feels completely different. And here  is just a little brief: Salone is a worlwide benchmark for furniture design, it made his first appearance in 1961 to promote Italian furniture. It hasn’t stoped since then.

The 2012 edition was attended by 292,370 trade operators, 188,579 of whom came from foreign Countries; 39,279 members of the general public and 6,484 communication operators.

Well, Salone has become so big that what they call Fuori Salone is even bigger than Salone itself. Fuorisalone is the term used to define the events group that during the Salone del Mobile week animate the entire city of Milan. I actually didn’t attend Salone, but I tried to go to every FuoriSalone district and events, such as Lambrate, Brera, Tortona, Porta Romana…

This year, interior design students from NABA had the opportunity to exhibit their projects at FABBRICA DEL VAPORE. The curator of the exhibition was Alessandro Mendini.,

We presented one of the items we worked in our product design course with Denis Santachiara. The assignment was to create items for a personal factory, integrating the customer’s design with the maker’s design, as Santachiara did when he created his profilo continuo pouf.

“Il valore del design come personalizzazione totale” he says. This and to use CNC printing technology was our design task.

We decided to use the fingerprint of the customer to create a new line of products.

photo andrea monedero

photo anne-sophie gauvin

photo andrea monedero

Trying the new prototype of the AUDI chair for Salone del mobilem Milano, 2012.

…Milano è una città unica, ha saputo reinventare se stessa…

Zaha Hadid, Priztker Price 2004

MUTANT ARCHITECTURE AND DESIGN, Università degli Studi di Milano, SALONE DEL MOBILE 2011

MUTANT ARCHITECTURE AND DESIGN, Università degli Studi di Milano, SALONE DEL MOBILE 2011